Privacy Policy

Who we are

JS Fishing (“we”, “us”, “our”) is the data controller for the personal data we collect through js-fishing.uk. This policy explains what we collect, why, and the choices you have. If you have questions, get in touch via our contact page.

Information we collect

• Account & order details — name, email, delivery address, phone number, and order history when you buy something or create an account.
• Payment information — card and payment details are collected and processed directly by our payment provider. We never see or store your full card details ourselves.
• Marketing preferences— your email address if you sign up for our newsletter or free guide, and whether you’ve opted in or out of marketing emails.
• Browsing data — pages visited, device and browser type, and approximate location via IP address, collected through cookies and analytics (see below).

How we use your information

• ✓To process and deliver your orders, including passing your delivery details to our fulfilment partners and couriers.
• ✓To send you order confirmations, shipping updates, and respond to customer service enquiries.
• ✓To send marketing emails, only where you’ve opted in — you can unsubscribe at any time.
• ✓To understand how the site is used, so we can improve it, using aggregated analytics.
• ✓To prevent fraud and keep the site secure.

Cookies

We use essential cookies to make the site work (like remembering what’s in your basket), and — where you consent — analytics cookies to help us understand how the site is used. You can control or delete cookies through your browser settings at any time.

Who we share your data with

We share the minimum data necessary with trusted third parties who help us run the business, including our e-commerce platform, payment processor, dropshipping and fulfilment partners, delivery couriers, and email marketing provider. Some of these partners may be based outside the UK — where that’s the case, we rely on legally recognised safeguards to protect your data. We do not sell your personal data to anyone.

How long we keep your data

We keep order and account information for as long as needed to fulfil orders, meet our legal and tax obligations, and resolve disputes — typically up to 6 years for financial records. Marketing data is kept until you unsubscribe or ask us to delete it.

Your rights

Under UK data protection law, you have the right to access, correct, or delete your personal data, object to or restrict how we use it, and request a copy of it in a portable format. To exercise any of these, contact us via our contact page. If you’re unhappy with how we’ve handled your data, you can also complain to the Information Commissioner’s Office (ICO).

Keeping your data safe

We use industry-standard security measures to protect your data, and only give access to staff and partners who need it to do their jobs.

Changes to this policy

We may update this policy from time to time. Significant changes will be posted on this page with an updated date at the top.