Coarse · Sea · Fly · Game
Gear picked by anglers, not algorithms.
Rods, reels, clothing and tackle for every UK discipline — chosen by people who fish it themselves, backed by honest advice.
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Starter Kits
Everything you need in one box, at a better price than buying separately.
Coarse Starter Kit
Rod, reel, tackle, net and bank sticks — everything a new coarse angler needs to fish a lake or canal from day one.
Coarse Match Angler Kit
A travel rod, match reel, line and unhooking mat for anglers stepping up to match and pole-style tactics.
Sea Beach Starter Kit
A rod, reel, ready-tied rigs and a bait bucket and apron set — enough to fish your first beach or pier session.
Sea Beachcaster Distance Kit
A full-length beachcaster, multiplier reel and tripod rest for anglers casting for distance off open beaches.
Best sellers
The gear our customers reach for most.
Guides & tips
Species guides, seasonal tactics and knots.
Autumn Beachcasting: Cod Season Tactics
As the water cools, cod move within casting range of UK beaches. Here's how to be ready when they arrive.
18 March 2026 · 6 min read
Reading a Beach: Where to Cast When the Tide Turns
The best beach anglers aren't casting the furthest — they're casting into the right gutter at the right state of tide.
2 March 2026 · 7 min read
Matching the Hatch: A Simple Approach to Fly Selection
You don't need to identify every insect on the water. A few minutes of observation will usually tell you enough.
20 February 2026 · 6 min read
From the Catch Gallery
Real fish, real customers, no stock photos.
Common Carp · Dave Hutton
Local day-ticket lake, Cheshire
“Just shy of 20lb on the method feeder — took nearly ten minutes to get her in the net.”
14 June 2026 · ♥ 142
Bass · Sophie Marchant
North Norfolk beach
“First proper bass of the season, right on dusk as the tide turned.”
2 June 2026 · ♥ 98
Brown Trout · Owen Pryce
River Usk
“Rose to a size 16 olive in the last light of the evening. Better than it looks in photos.”
20 May 2026 · ♥ 76
Atlantic Salmon · Fiona Cameron
River Tay
“Fresh fish, sea lice still on it. Sixth cast through the pool after lunch.”
11 April 2026 · ♥ 211